The Super Bowl ads were great this year. First, we had a month’s worth of hype and anticipation surrounding the pro-life spot featuring Heisman winner Tim Tebow and his mother Pam. We all knew this was coming and knew their story well before the kick-off. It had been the most talked about ad before it aired and that's what made it so effective. I’m thankful their message was subtle and delivered with humor. Tim tackling his mother because they need to be “tough” was great. Even better, the ad was topical and invited the audience to visit the Focus on the Family website to hear the full story. I don’t like politics interfering with sporting events but this was tactful enough not to be bothersome.
Moving on.
Can the New England Patriots sign Betty White this off season? We could definitely use her physical and mental toughness on either side of the ball next year. Hats off to Snickers for surprising and delighting 100 million viewers with her hilarious performance in their ad.
As expected, Anheuser-Busch delivered! I’m a big fan of their commercials any time of the year so I expect great things in their Super Bowl campaigns. If you didn’t laugh at the one involving survivors of an airplane crash on a deserted island raiding the plane’s beverage cart full of Bud Light then I have only one question; what’s wrong with you? I thought the scientists partying in the observatory upon impending doom provided a good laugh and the spot where everyone’s voice was harmonized was fun too although the T-Pain cameo was a little predictable.
Humor ruled the night, even Jay Leno and Oprah joined David Letterman on a promo for his Late Show program. This was surprising considering Leno is direct competition. Surely, the flack Leno has gotten for ousting Conan O'Brien from the 11:30 p.m. slot on NBC has bruised his image and this was his way of showing us all he really can be a good guy.
Talking babies were still the go-to gag for E-TRADE and Doritos introduced some laugh-out-loud spots involving fake funerals gone bad and a martial artist defending his forsaken snack using the chip as a Chinese throwing star. Coca-Cola gets some honorable mention for clever ads featuring The Simpsons and once again, using animals to positively brandish their image during a "Safari Sleep Walk“.
GoDaddy.com continues to disappoint me. I’m a guy. There are attractive women undressing. Visit the site to see more. I get it. It’s hack. What I was personally pumped up about was seeing Clark and Ellen Griswold drive back into our lives in the famous family truckster. Newcomers to Super Bowl advertising, Homeaway.com, gets some props from me for shining the spotlight on my favorite comedic family. It just left me wondering what happened to Russ and Audrey…or who would have played them this time.
And then there was the game. Congratulations to the New Orleans Saints for your awesome Super Bowl victory. Mardi Gras just started a little bit early this year.
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